6-2 Blog: Marketing Perspective
I do not personally follow any of these influencers, but I did look up Andrew Bachelor “King Bach”. Andrew “King Bach” Bachelor is becoming very popular in the film industry and right now has 16.2 million followers in Vine. I noticed that this type of marketing is influencing consumers toward a specific brand based off of what the influencer is saying about it. Using this type of marketing allows the brand to pinpoint their target audience rather than just have a celebrity showcasing a product on TV. These strategies give the company better accuracy in targeting their specific audience. The role that the influencers play in marketing is that they use their popularity to convince the end consumer into making a potential purchasing decision. This use of the marketing prospective connects the end consumer with the company by visualizing a common interest in the influencer. This is a successful tactic in swaying a consumer’s decision.

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